If you’re a business owner, creative entrepreneur, wellness professional, or local leader in Northern Michigan, your photos should do more than just “look professional.”

They should tell people who you are, what it feels like to work with you, and why they should trust you.

As a Traverse City headshot photographer and branding photographer, I work with business owners who want images that feel polished, natural, and aligned with their real personality — whether you need a quick professional refresh or a full library of content for your website, social media, and marketing materials.

Over the years, I’ve photographed everyone from lawyers, dentists, and counselors to massage therapists, yoga teachers, artists, and creative entrepreneurs here in Northern Michigan. Some clients simply need a clean updated headshot. Others need a full corporate branding session or personal brand photography package that captures them in their actual workspace, doing what they do best.

And if you’ve been putting this off… this is your sign.

Spring 2026 Special: New Client Headshot Sessions Starting at $300

For a limited time this spring, I’m offering a special for new clients:

30-Minute Headshot Session — $300

(Regularly $400)

This is a great fit if you need:

• A polished new headshot for LinkedIn

• Updated website profile images

• A few fresh photos for your bio, speaking events, or business cards

• A quick and professional session without overcomplicating it

Includes:

• 30-minute session

• 30 professionally edited images

• Ideal for one outfit / one main look

• Perfect for professionals who only need a handful of strong, versatile images

Rush Delivery Add-On: $100

Need your photos quickly for a launch, event, website update, or press feature? I offer rush delivery for $100 so you can get your images back faster.

Which Headshot or Branding Session Is Right for You?

Not every business needs the same kind of coverage. Some people truly just need a clean, confident headshot. Others need a deeper session with multiple outfits, more variety, and storytelling images that show their work in action.

Here’s how I typically guide clients:

30-Minute Headshot Session

Best for: quick professional updates

If you just need a strong set of polished images and don’t need a ton of variety, this is the perfect place to start.

What this session is best for:

• LinkedIn headshots

• Website profile photos

• Speaker bios

• Quick social media refresh

• New team member headshots

• Professionals who want a few standout images without needing a full branding library

Includes:

• 30 minutes

• 30 edited images

• One location

• Typically one outfit (or a very quick variation)

My honest recommendation:

A 30-minute session is best for people who truly want a handful of strong images and don’t need a lot of wardrobe changes or environmental variety.

60-Minute Session

Best for: multiple outfits + more variety

This is the session I recommend most often for business owners and entrepreneurs.

If you want a more complete collection of photos for your website, social media, email marketing, or launches, the 60-minute session gives us enough time to slow down, create variety, and capture both polished portraits and more natural lifestyle imagery.

What this session is best for:

• Multiple outfits

• A wider variety of backgrounds and poses

• Website homepage + about page content

• Social media content

• Service page imagery

• Brand storytelling photos in your workspace

Includes:

• 60 minutes

• 50–75 edited images

• Time for multiple outfits

• More flexibility for movement, details, and storytelling

Why I often recommend this session:

If you’re a therapist, wellness provider, coach, creative, or business owner who wants more than “just a headshot,” this is often the sweet spot.

It gives us enough time to create:

• Clean professional portraits

• Relaxed lifestyle images

• Workspace / environmental shots

• Detail photos of your tools, office, or hands in action

• Multiple looks that give you months of usable content

90-Minute Extended Personal Branding Session

Best for: full marketing coverage + maximum flexibility

If you’re building a new website, launching a new offer, refreshing your entire brand, or want a truly robust image library, the 90-minute session gives us the space to create something much more expansive.

This is ideal for clients who want to fully lean into personal branding photography and create images that support their business across multiple platforms.

Includes:

• 90 minutes

• A much larger gallery with extensive variety

• Time for multiple outfits and setups

• More space for storytelling, details, and lifestyle content

Flexible split coverage options

One of my favorite things about this package is that I can split the coverage in a way that best supports your business.

For example:

• 60 minutes in one location + 30 minutes in another

• 45 minutes in one location + 45 minutes in another

• Or even split the session across different days depending on your schedule and goals

This is especially helpful if you want:

• Office + outdoor portraits

• Studio + home workspace

• Client interaction photos + clean headshots

• Seasonal flexibility

• Multiple business offerings documented in one package

Why I Often Recommend Photographing You in Your Real Workspace

One of the biggest things that sets a branding session apart from a standard headshot is context.

Yes, a clean portrait on a neutral background can absolutely be useful.

But if you really want people to feel connected to your business, I often recommend that I come to your office, studio, workspace, or creative environment whenever possible.

Why?

Because it instantly adds:

• Character

• Storytelling

• Authenticity

• A stronger sense of your brand

A counselor in her calming office feels different than a generic backdrop.
A massage therapist in her treatment room tells a richer story than a plain wall.
A creative entrepreneur in her mobile studio or unique workspace immediately stands out.

Those details matter.

They help your future clients imagine what it’s like to work with you.

Real Branding Session Examples from Northern Michigan Businesses

One of my favorite parts of this work is helping local businesses show up visually in a way that actually feels like them.

Here are a few examples of the kinds of professionals I’ve photographed:

Jenna Hulst of Ataraxy Massage

I photographed Jenna Hulst, owner of Ataraxy Massage, in a branding session that highlighted the calm, elevated experience she offers clients inside the Grand Traverse Commons. Her business is built around a tailored, boutique massage experience in a healing-centered space in Traverse City, which made her actual work environment a perfect setting for authentic brand imagery.

For a wellness professional like Jenna, photographing her in her real space creates trust, warmth and a stronger emotional connection to her brand.

If you’re a massage therapist, esthetician, counselor, yoga teacher, or wellness provider, this is exactly why personal branding photography can be so much more powerful than a standard headshot.

Website: Ataraxy Massage

Deb Lanning of Wander with Direction

I’ve also photographed Deb Lanning, owner of Wander with Direction, whose business is such a fun example of why branding sessions should feel personal and creative.

Deb’s business blends private VW bus tours, yoga, retreats, art classes, and immersive Northern Michigan experiences. Her brand is built around adventure, creativity, and meaningful experiences, which makes her a perfect example of someone who benefits from more than just a simple headshot. Her website highlights curated private VW bus tours, yoga and art retreats, and classes built around “purposeful exploration.”

For a client like Deb, the best branding photos aren’t just portraits — they’re images that capture her personality, her creative energy, and t he feeling of the experience she creates

That’s where a 60-minute or 90-minute session really shines.

Website: Wander with Direction

Who These Sessions Are Perfect For

My branding and headshot sessions are ideal for:

• Therapists & counselors

• Lawyers & attorneys

• Dentists & medical professionals

• Massage therapists & wellness providers

• Yoga teachers & fitness professionals

• Artists & makers

• Realtors

• Coaches & consultants

• Creative entrepreneurs

• Small business owners

• Teams needing updated headshots

• Anyone building a new website or refreshing their brand

Whether you need a clean, professional headshot or a full library of content for your website and marketing, I can help you create images that feel natural, elevated, and aligned with your business.

What You Can Use Your Images For

Clients often book these sessions because they need more than just one profile photo.

Your final gallery can be used for:

• Website homepage

• About page

• Service pages

• Instagram & Facebook content

• LinkedIn profile

• Google Business Profile

• Press features

• Podcast guest spots

• Speaking engagements

• Business cards

• Email newsletters

• Launches & promotions

• Online directories

• Booking platforms

A great branding session can easily give you months of usable content.

My Approach: Professional, Natural, and Easygoing

A lot of people tell me the same thing before their session:

“I’m awkward in front of the camera.”

That’s normal.

My goal is to make this process feel easy, collaborative, and actually enjoyable.

I’ll help guide you with:

• Natural posing

• Outfit suggestions

• Best use of your workspace

• What kinds of images your business actually needs

• Variety in both polished and candid moments

• A mix of clean portraits and more relaxed, real-life branding imagery

You don’t need to know how to pose.
You don’t need a huge office.
You don’t need a perfect website before booking.

You just need to show up as yourself and I’ll help bring your brand to life.

Spring 2026 Headshot + Branding Session Options

30-Minute Headshot Session

Spring Special for New Clients: $300
Regularly $400

• 30 minutes

• 30 edited images

• Great for quick updates

• Best for one look / one location

• Add Rush Delivery: $100

60-Minute Branding Session

Best for most business owners 

Investment: $600

• 60 minutes

• 50–75 edited images

• Multiple outfits

• More variety + storytelling

• Great for websites, social media, and marketing

90-Minute Extended Branding Session

Best for full brand refreshes

Investment: $900

• 90 minutes

• Maximum variety

• Multiple outfits + locations

• Flexible split coverage

• Can be divided between locations or even different days

• Best for deeper content creation and bigger launches

Ready to Book Your Traverse City Headshot or Branding Session?

If your website, social media, or marketing materials are overdue for an update, this is a great time to do it.

Whether you need:

• a quick professional headshot,

• a fresh set of lifestyle branding images,

• or a full content library for your business…

I’d love to help you create images that actually reflect the quality of what you do.

Spring 2026 special for new clients:

30-minute headshot sessions are currently just $300 (regularly $400).

If you’ve been meaning to update your brand photos, don’t wait until the busy season is already here.

Let’s create something that helps your business stand out. Check out my headshot and branding gallery and contact me here to book your session today!

Josh Hartman – Traverse City Headshot and Branding Photographer